Growth opportunity
Repeat customers are outperforming
Returning customers spend approximately 24% more per order than first-time buyers.
Recommended action
Launch a targeted retention campaign for customers who purchased within the last 90 days.
Opportunities, risks, and patterns detected across your business.
Returning customers spend approximately 24% more per order than first-time buyers.
Recommended action
Launch a targeted retention campaign for customers who purchased within the last 90 days.
Acquisition cost increased 17% over the last 30 days while conversion remained relatively flat.
Recommended action
Review underperforming paid campaigns before increasing advertising spend.
The category generated $46,200, representing 36% of total revenue this month.
Recommended action
Prioritize inventory and promotion around the highest-performing products.
Average order value reached a 6-month high
$100.04 · +3.4%
Repeat purchase rate is improving
+6.8% over the previous period
Two campaigns are below target efficiency
Potential monthly saving: $2,400